{"id":4667,"date":"2022-09-01T15:23:18","date_gmt":"2022-09-01T13:23:18","guid":{"rendered":"https:\/\/equinoxgroup.eu\/?p=4667"},"modified":"2022-11-04T22:09:18","modified_gmt":"2022-11-04T21:09:18","slug":"ai-imperative-data","status":"publish","type":"post","link":"https:\/\/equinoxgroup.eu\/ai-imperative-data\/","title":{"rendered":"Data as the Currency"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column width=&#8221;3\/4&#8243;][stm_post_details][vc_row_inner css=&#8221;.vc_custom_1625296361064{margin-right: 40px !important;background-color: #f2f4fa !important;}&#8221;][vc_column_inner width=&#8221;2\/3&#8243; css=&#8221;.vc_custom_1625296591748{margin-top: 30px !important;}&#8221;]<div class=\"audioplayer-tobe  playerid-4709 ap_idx_4667_1 is-single-player apconfig-default-settings-for-zoomsounds button-aspect-noir  skin-wave  ap4709 auto-init\"  data-options='{\"skinwave_comments_playerid\":4709,\"design_skin\":\"skin-wave\",\"disable_scrubbar\":\"off\",\"skinwave_enablereflect\":\"on\",\"skinwave_wave_mode_canvas_waves_number\":\"3\",\"skinwave_wave_mode_canvas_waves_padding\":\"1\",\"skinwave_wave_mode_canvas_reflection_size\":\"0.25\",\"cue\":\"auto\",\"embedded\":\"off\",\"mobile_disable_fakeplayer\":\"on\",\"settings_php_handler\":\"wpdefault\"}' style=\" opacity: 0; \" data-posttype=\"attachment\" id=\"ap4709\" data-playerid=\"4709\" data-computed-playerid=\"4709\" data-real-playerid=\"4709\" data-sanitized_source=\"httpsequinoxgroupeuwpcontentuploads202209DataastheCurrencymp3\" data-sample_time_total=\"382\" data-pcm='[0.54,0.29,0.48,0.41,0.28,0.32,0.1,0.63,0.19,0.68,0.3,0.01,0.27,0.6,0.38,0.14,0.09,0.31,0.16,0.12,0.08,0.44,0.21,0.38,0.22,0.27,0.28,0.3,0.2,0.35,0.11,0.14,0.14,0.41,0.12,0.47,0.28,0.11,0.33,0.45,0.42,0.69,0.39,0.47,0.5,0.05,0.24,0.54,0.5,0.62,0.53,0.1,0.28,0.01,0.28,0.49,0.3,0.25,0.26,0,0.14,0.18,0.35,0.11,0.54,0.17,0.13,0.56,0.56,0.21,0.21,0.06,0.16,0.32,0.14,0.81,0.18,0.49,0.34,0.23,0.18,0.22,0.17,0.43,0.45,0.16,0.41,0.08,0.35,0.14,0.1,0.24,0.34,0.33,0.32,0.5,0.34,0.68,0.17,0.47,0.13,0.71,0.15,0.74,0.12,0.22,0.45,0.23,0.32,0.28,0.42,0.21,0.23,0.36,0.26,0.19,0.15,0.02,0.15,0.1,0.21,0.15,0.22,0.31,0.41,0.37,0.53,0.28,0.12,0.26,0.23,0.34,0.3,0.2,0.38,0.67,0.34,0.49,0.44,0.37,0.26,0.07,0.47,0.18,0.11,0.47,0.44,0.31,0.3,0.23,0.26,0.18,0.14,0.04,0.15,0.04,0.32,0.03,0.34,0.39,0.24,0.16,0.08,0.11,0.48,0.2,0.33,0.65,0.21,0.17,0.33,0.06,0.18,0.74,0.07,0.29,0.2,0,0.35,0.69,0.15,0.33,0.3,0.38,0.23,0.4,0.13,0.18,0.46,0.53,0.2,0.29,0.22,0.06,0.22,0.23,0.46,0.08,0.24,0.04,0.25,0.42,0.38,0.53,0.27,0.02,0.06,0.21,0.41,0.35,0.29,0.23,0.27,0.22,0.23,0.16,0.31,0.46,0.38,0.13,0.52,0.2,0.17,0.28,0.4,0.18,0.43,0.42,0.37,0.5,0.2,0.29,0.23,0.61,0.3,0.35,0.23,0.19,0.17,0.47,0.05,0.02,0.22,0.37,0.21,0.32,0.19,0.44,0.14,0.14,0.29,0.09,0.57,0,0.63,0.71,0.55,0.02,0.16,0.7,0.59,0.06,0.16,0.24,0.07,0.46,0.05,0.57,0.36,0.28,0.23,0.55,0.15,0.28,0.2,0.45,0.2,0.07,0.07,0.22,0.03,0.77,0.27,0.51,0.21,0.08,0.25,0.34,0.06,0.06,0.58,0.57,0.13,0.44,0.53,0.31,0.26,0.41,0.24,0.19,0.11,0.03,0.17,0.62,0.18,0.09,0.24,0.23,0.2,0.33,0.2,0.42,0.15,0.39,0.23,0.11,0.42,0.42,0.29,0.11,0.26,0.09,0.05,0.25,0.24,0.58,0.33,0.2,0.28,0.59,0.25,0.03,0.35,0.07,0.09,0.62,0.27,0.47,0.31,0.7,0.07,0.03,0.23,0.36,0.16,0.08,0.1,0.44,0.12,0.1,0.4,0.18,0.3,0.06,0.35,0.03,0.28,0.04,0.37,0.57,0.33,0.56,0.2,0.66,0.24,0.35,0.32,0.11,0.24,0.17,0.32,0.48,0.43,0.53,0.25,0.21,0.34,0.35,0.08,0.44,0.29,0.55,0.18,0.03,0.43,0.37,0.35,0.25,0.21,0.51,0.13,0.56,0.27,0.19,0.39,0.09,0.18,0.07,0.02,0.32]' data-type=\"audio\" data-source=\"https:\/\/equinoxgroup.eu\/wp-content\/uploads\/2022\/09\/Data-as-the-Currency.mp3\" data-playfrom=\"off\"><div hidden class=\"feed-dzsap feed-artist-name\">Algorithmic BrAIn<\/div><div hidden class=\"feed-dzsap feed-song-name\">AI Insights - The AI Imperative: Data as the currency<\/div><div class=\"meta-artist track-meta-for-dzsap\"><span class=\"the-artist first-line\"><span class=\"first-line-label\" >Algorithmic BrAIn<\/span><\/span><span class=\"the-name the-songname second-line\" >AI Insights - The AI Imperative: Data as the currency<\/span><\/div><div class=\"menu-description\"><span class=\"the-artist\">Algorithmic BrAIn<\/span><span class=\"the-name\">AI Insights - The AI Imperative: Data as the currency<\/span><\/div><div hidden class=\"feed-dzsap feed-dzsap--extra-html feed-dzsap--extra-html--bottom-left \"><span class=\"btn-zoomsounds btn-like\"><span class=\"the-icon\"><svg xmlns:svg=\"http:\/\/www.w3.org\/2000\/svg\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.0\" width=\"15\" height=\"15\"  viewBox=\"0 0 645 700\" id=\"svg2\"> <defs id=\"defs4\" \/> <g id=\"layer1\"> <path d=\"M 297.29747,550.86823 C 283.52243,535.43191 249.1268,505.33855 220.86277,483.99412 C 137.11867,420.75228 125.72108,411.5999 91.719238,380.29088 C 29.03471,322.57071 2.413622,264.58086 2.5048478,185.95124 C 2.5493594,147.56739 5.1656152,132.77929 15.914734,110.15398 C 34.151433,71.768267 61.014996,43.244667 95.360052,25.799457 C 119.68545,13.443675 131.6827,7.9542046 172.30448,7.7296236 C 214.79777,7.4947896 223.74311,12.449347 248.73919,26.181459 C 279.1637,42.895777 310.47909,78.617167 316.95242,103.99205 L 320.95052,119.66445 L 330.81015,98.079942 C 386.52632,-23.892986 564.40851,-22.06811 626.31244,101.11153 C 645.95011,140.18758 648.10608,223.6247 630.69256,270.6244 C 607.97729,331.93377 565.31255,378.67493 466.68622,450.30098 C 402.0054,497.27462 328.80148,568.34684 323.70555,578.32901 C 317.79007,589.91654 323.42339,580.14491 297.29747,550.86823 z\" id=\"path2417\" style=\"\" \/> <g transform=\"translate(129.28571,-64.285714)\" id=\"g2221\" \/> <\/g> <\/svg><\/span><span class=\"the-label hide-on-active\">Like<\/span><span class=\"the-label show-on-active\">Liked<\/span><\/span><\/div><div hidden class=\"feed-dzsap feed-dzsap--extra-html\" data-playerid=\"4709\" style=\"opacity:0;\"><div class=\"dzsap-counter counter-hits\"><i class=\"fa fa-play\"><\/i><span class=\"the-number\">4<\/span><\/div><div class=\"dzsap-counter counter-likes\"><i class=\"fa fa-heart\"><\/i><span class=\"the-number\">3<\/span><\/div><\/div><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1625441376387{margin-left: 40px !important;border-right-width: 10px !important;border-left-width: 10px !important;padding-top: 30px !important;padding-bottom: 30px !important;background: #153e4d url(https:\/\/equinoxgroup.eu\/wp-content\/uploads\/2021\/06\/Website-Narration.jpg?id=4189) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_custom_heading icon=&#8221;fas fa-assistive-listening-systems&#8221; icon_size=&#8221;40&#8243; stm_title_font_weight=&#8221;700&#8243; text=&#8221;&#8221; font_container=&#8221;tag:h2|font_size:40|text_align:left|color:%23153e4d|line_height:0.8&#8243; use_theme_fonts=&#8221;yes&#8221; css_animation=&#8221;none&#8221; subtitle=&#8221;Prefer to listen?&#8221; subtitle_color=&#8221;#ffffff&#8221;][vc_empty_space height=&#8221;20px&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #ffffff; font-size: 12pt; text-align: justify;\">If you prefer to listen to, instead of reading the text on this page, all you need to do is to put your device sound on, hit the play button on the left,\u00a0 sit back, relax and leave everything else to us.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space][vc_custom_heading icon=&#8221;fas fa-table&#8221; icon_size=&#8221;40&#8243; stm_title_font_weight=&#8221;700&#8243; text=&#8221;Data as the Currency&#8221; font_container=&#8221;tag:h2|font_size:24|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_column_text css=&#8221;.vc_custom_1662247390849{margin-top: 30px !important;}&#8221;]<\/p>\n<p style=\"text-align: justify;\">Even though new methods have been developed to make AI work reasonably well with restricted datasets, data remains the currency on which AI is premised. However, the role of data goes much further beyond AI alone. In the shorter term, organisations that are driven by data-based insights can turn decision-making into a strategic advantage by uncovering market insights that their competitors might lack, or would enable them to catch up with firms that have already capitalised on that advantage. When such insights can be made to feed back into processes, procedures and the directional strategy of an organisation, however, data-based insights can become a source of almost-instantaneous competitive advantage.<\/p>\n<p style=\"text-align: justify;\">In a business world increasingly inundated by data, where changes occur at break-neck speed and abrupt, ground-shattering disruption coming from low-probability, high-impact events is becoming the norm (just think about Covid-19 or the Russia-Ukraine war as examples), organisations that have been encumbered with legacy systems are realising that approaching analytics and strategy as functions that are separate from the rest of the business, while being certainly better than not having analytics or strategy at all, is, in most cases not the best approach. Instead, they are looking to turn analytics and AI into a core capability across the enterprise by promoting a culture of data-driven decision-making, decision-support and strategy formulation and by automating processes from data capture all the way to data-based decision-making. This is where AI comes in. Its ability to mine data, interpret it and formulate insights and predictions go beyond what humans are currently capable of.<\/p>\n<p style=\"text-align: justify;\">The biggest strength of data and analytics rests in its potential to guide and assist executives in making more informed, effective, and intelligent business decisions. This is the benefit of becoming a data-driven organisation. Organisations frequently struggle to see meaningful results from their analytics investments. Most of the time, this happens because turning data into insight, which is already a big organisational milestone, is no longer enough; you also need the capacity to turn knowledge into action. An organisation that infuses analytic insight into the decisions it takes making use of data, statistical and quantitative analysis, as well as visualisation tools and techniques to empower its systems (which include to varying degrees people and robots) can use the insights thus garnered to improve the way it does business. If on top of that, the organisation manages to build a higher AI layer, most of this empowerment can be put on steroids and on autopilot.<\/p>\n<p style=\"text-align: justify;\">There are eleven essential building blocks to become a data-driven organisation:<\/p>\n<p>[\/vc_column_text]<div class=\"smile_icon_list_wrap ult_info_list_container ult-adjust-bottom-margin  \"><ul class=\"smile_icon_list left hexagon\"><li class=\"icon_list_item\" style=\" font-size:72px;\"><div class=\"icon_list_icon\" data-animation=\"\" data-animation-delay=\"03\" style=\"font-size:24px;background:#ffffff;color:#116ebf;border-color:#ffffff;\"><i class=\"Defaults-crosshairs\" ><\/i><\/div><div class=\"icon_description\" id=\"Info-list-wrap-8740\" style=\"font-size:24px;\"><div class=\"icon_description_text ult-responsive\"  data-ultimate-target='#Info-list-wrap-8740 .icon_description_text'  data-responsive-json-new='{\"font-size\":\"desktop:13px;\",\"line-height\":\"desktop:18px;\"}'  style=\"\"><p>1. Defined business objectives that are not only aligned with, but also integrated into the organisation\u2019s vision and strategy;<\/p>\n<\/div><\/div><div class=\"icon_list_connector\" data-animation=\"fadeInUp\" data-animation-delay=\"03\" style=\"border-right-width: 1px;border-right-style: dashed;border-color: #333333;\"><\/div><\/li><li class=\"icon_list_item\" style=\" font-size:72px;\"><div class=\"icon_list_icon\" data-animation=\"\" data-animation-delay=\"03\" style=\"font-size:24px;background:#ffffff;color:#116ebf;border-color:#ffffff;\"><i class=\"Defaults-group users\" ><\/i><\/div><div class=\"icon_description\" id=\"Info-list-wrap-6004\" style=\"font-size:24px;\"><div class=\"icon_description_text ult-responsive\"  data-ultimate-target='#Info-list-wrap-6004 .icon_description_text'  data-responsive-json-new='{\"font-size\":\"desktop:13px;\",\"line-height\":\"desktop:18px;\"}'  style=\"\"><p>2. The right leadership;<\/p>\n<\/div><\/div><div class=\"icon_list_connector\" data-animation=\"fadeInUp\" data-animation-delay=\"03\" style=\"border-right-width: 1px;border-right-style: dashed;border-color: #333333;\"><\/div><\/li><li class=\"icon_list_item\" style=\" font-size:72px;\"><div class=\"icon_list_icon\" data-animation=\"\" data-animation-delay=\"03\" style=\"font-size:24px;background:#ffffff;color:#116ebf;border-color:#ffffff;\"><i class=\"Defaults-building-o\" ><\/i><\/div><div class=\"icon_description\" id=\"Info-list-wrap-9226\" style=\"font-size:24px;\"><div class=\"icon_description_text ult-responsive\"  data-ultimate-target='#Info-list-wrap-9226 .icon_description_text'  data-responsive-json-new='{\"font-size\":\"desktop:13px;\",\"line-height\":\"desktop:18px;\"}'  style=\"\"><p>3. The right data governance framework and processes;<\/p>\n<\/div><\/div><div class=\"icon_list_connector\" data-animation=\"fadeInUp\" data-animation-delay=\"03\" style=\"border-right-width: 1px;border-right-style: dashed;border-color: #333333;\"><\/div><\/li><li class=\"icon_list_item\" style=\" font-size:72px;\"><div class=\"icon_list_icon\" data-animation=\"\" data-animation-delay=\"03\" style=\"font-size:24px;background:#ffffff;color:#116ebf;border-color:#ffffff;\"><i class=\"Defaults-database\" ><\/i><\/div><div class=\"icon_description\" id=\"Info-list-wrap-2784\" style=\"font-size:24px;\"><div class=\"icon_description_text ult-responsive\"  data-ultimate-target='#Info-list-wrap-2784 .icon_description_text'  data-responsive-json-new='{\"font-size\":\"desktop:13px;\",\"line-height\":\"desktop:18px;\"}'  style=\"\"><p>4. A data strategy that is aligned with business objectives and that does not limit itself to structured internally-generated data while providing assurance that pooled data is of a high-quality while ensuring regulatory compliance;<\/p>\n<\/div><\/div><div class=\"icon_list_connector\" data-animation=\"fadeInUp\" data-animation-delay=\"03\" style=\"border-right-width: 1px;border-right-style: dashed;border-color: #333333;\"><\/div><\/li><li class=\"icon_list_item\" style=\" font-size:72px;\"><div class=\"icon_list_icon\" data-animation=\"\" data-animation-delay=\"03\" style=\"font-size:24px;background:#ffffff;color:#116ebf;border-color:#ffffff;\"><i class=\"Defaults-tasks\" ><\/i><\/div><div class=\"icon_description\" id=\"Info-list-wrap-4012\" style=\"font-size:24px;\"><div class=\"icon_description_text ult-responsive\"  data-ultimate-target='#Info-list-wrap-4012 .icon_description_text'  data-responsive-json-new='{\"font-size\":\"desktop:13px;\",\"line-height\":\"desktop:18px;\"}'  style=\"\"><p>5. The right technologies and data management platform;<\/p>\n<\/div><\/div><div class=\"icon_list_connector\" data-animation=\"fadeInUp\" data-animation-delay=\"03\" style=\"border-right-width: 1px;border-right-style: dashed;border-color: #333333;\"><\/div><\/li><li class=\"icon_list_item\" style=\" font-size:72px;\"><div class=\"icon_list_icon\" data-animation=\"\" data-animation-delay=\"03\" style=\"font-size:24px;background:#ffffff;color:#116ebf;border-color:#ffffff;\"><i class=\"Defaults-line-chart\" ><\/i><\/div><div class=\"icon_description\" id=\"Info-list-wrap-6849\" style=\"font-size:24px;\"><div class=\"icon_description_text ult-responsive\"  data-ultimate-target='#Info-list-wrap-6849 .icon_description_text'  data-responsive-json-new='{\"font-size\":\"desktop:13px;\",\"line-height\":\"desktop:18px;\"}'  style=\"\"><p>6. The right data analytics tools, techniques and business processes, as well as delivery model to disseminate insights across the organisation;<\/p>\n<\/div><\/div><div class=\"icon_list_connector\" data-animation=\"fadeInUp\" data-animation-delay=\"03\" style=\"border-right-width: 1px;border-right-style: dashed;border-color: #333333;\"><\/div><\/li><li class=\"icon_list_item\" style=\" font-size:72px;\"><div class=\"icon_list_icon\" data-animation=\"\" data-animation-delay=\"03\" style=\"font-size:24px;background:#ffffff;color:#116ebf;border-color:#ffffff;\"><i class=\"Defaults-user\" ><\/i><\/div><div class=\"icon_description\" id=\"Info-list-wrap-7483\" style=\"font-size:24px;\"><div class=\"icon_description_text ult-responsive\"  data-ultimate-target='#Info-list-wrap-7483 .icon_description_text'  data-responsive-json-new='{\"font-size\":\"desktop:13px;\",\"line-height\":\"desktop:18px;\"}'  style=\"\"><p>7. The right people, particularly when it comes to the data science team;<\/p>\n<\/div><\/div><div class=\"icon_list_connector\" data-animation=\"fadeInUp\" data-animation-delay=\"03\" style=\"border-right-width: 1px;border-right-style: dashed;border-color: #333333;\"><\/div><\/li><li class=\"icon_list_item\" style=\" font-size:72px;\"><div class=\"icon_list_icon\" data-animation=\"\" data-animation-delay=\"03\" style=\"font-size:24px;background:#ffffff;color:#116ebf;border-color:#ffffff;\"><i class=\"Defaults-slideshare\" ><\/i><\/div><div class=\"icon_description\" id=\"Info-list-wrap-5179\" style=\"font-size:24px;\"><div class=\"icon_description_text ult-responsive\"  data-ultimate-target='#Info-list-wrap-5179 .icon_description_text'  data-responsive-json-new='{\"font-size\":\"desktop:13px;\",\"line-height\":\"desktop:18px;\"}'  style=\"\"><p>8. The right skills and continuous training;<\/p>\n<\/div><\/div><div class=\"icon_list_connector\" data-animation=\"fadeInUp\" data-animation-delay=\"03\" style=\"border-right-width: 1px;border-right-style: dashed;border-color: #333333;\"><\/div><\/li><li class=\"icon_list_item\" style=\" font-size:72px;\"><div class=\"icon_list_icon\" data-animation=\"\" data-animation-delay=\"03\" style=\"font-size:24px;background:#ffffff;color:#116ebf;border-color:#ffffff;\"><i class=\"Defaults-sitemap\" ><\/i><\/div><div class=\"icon_description\" id=\"Info-list-wrap-4375\" style=\"font-size:24px;\"><div class=\"icon_description_text ult-responsive\"  data-ultimate-target='#Info-list-wrap-4375 .icon_description_text'  data-responsive-json-new='{\"font-size\":\"desktop:13px;\",\"line-height\":\"desktop:18px;\"}'  style=\"\"><p>9. The right organisation structure;<\/p>\n<\/div><\/div><div class=\"icon_list_connector\" data-animation=\"fadeInUp\" data-animation-delay=\"03\" style=\"border-right-width: 1px;border-right-style: dashed;border-color: #333333;\"><\/div><\/li><li class=\"icon_list_item\" style=\" font-size:72px;\"><div class=\"icon_list_icon\" data-animation=\"\" data-animation-delay=\"03\" style=\"font-size:24px;background:#ffffff;color:#116ebf;border-color:#ffffff;\"><i class=\"Defaults-street-view\" ><\/i><\/div><div class=\"icon_description\" id=\"Info-list-wrap-9177\" style=\"font-size:24px;\"><div class=\"icon_description_text ult-responsive\"  data-ultimate-target='#Info-list-wrap-9177 .icon_description_text'  data-responsive-json-new='{\"font-size\":\"desktop:13px;\",\"line-height\":\"desktop:18px;\"}'  style=\"\"><p>10. The right corporate culture; and<\/p>\n<\/div><\/div><div class=\"icon_list_connector\" data-animation=\"fadeInUp\" data-animation-delay=\"03\" style=\"border-right-width: 1px;border-right-style: dashed;border-color: #333333;\"><\/div><\/li><li class=\"icon_list_item\" style=\" font-size:72px;\"><div class=\"icon_list_icon\" data-animation=\"\" data-animation-delay=\"03\" style=\"font-size:24px;background:#ffffff;color:#116ebf;border-color:#ffffff;\"><i class=\"Defaults-comments-o\" ><\/i><\/div><div class=\"icon_description\" id=\"Info-list-wrap-4561\" style=\"font-size:24px;\"><div class=\"icon_description_text ult-responsive\"  data-ultimate-target='#Info-list-wrap-4561 .icon_description_text'  data-responsive-json-new='{\"font-size\":\"desktop:13px;\",\"line-height\":\"desktop:18px;\"}'  style=\"\"><p>11. The right partnerships.<\/p>\n<\/div><\/div><div class=\"icon_list_connector\" data-animation=\"fadeInUp\" data-animation-delay=\"03\" style=\"border-right-width: 1px;border-right-style: dashed;border-color: #333333;\"><\/div><\/li><\/ul><\/div>[vc_column_text css=&#8221;.vc_custom_1662062785310{margin-top: 30px !important;}&#8221;]<\/p>\n<p style=\"text-align: justify;\">The results of becoming data-driven organisation are that:<\/p>\n<p>[\/vc_column_text]<div class=\"smile_icon_list_wrap ult_info_list_container ult-adjust-bottom-margin  \"><ul class=\"smile_icon_list left hexagon\"><li class=\"icon_list_item\" style=\" font-size:72px;\"><div class=\"icon_list_icon\" data-animation=\"\" data-animation-delay=\"03\" style=\"font-size:24px;background:#ffffff;color:#116ebf;border-color:#ffffff;\"><i class=\"Defaults-puzzle-piece\" ><\/i><\/div><div class=\"icon_description\" id=\"Info-list-wrap-5637\" style=\"font-size:24px;\"><div class=\"icon_description_text ult-responsive\"  data-ultimate-target='#Info-list-wrap-5637 .icon_description_text'  data-responsive-json-new='{\"font-size\":\"desktop:13px;\",\"line-height\":\"desktop:18px;\"}'  style=\"\"><p>1. The organisation will have a clear understanding of its customers, their needs and preferences;<\/p>\n<\/div><\/div><div class=\"icon_list_connector\" data-animation=\"fadeInUp\" data-animation-delay=\"03\" style=\"border-right-width: 1px;border-right-style: dashed;border-color: #333333;\"><\/div><\/li><li class=\"icon_list_item\" style=\" font-size:72px;\"><div class=\"icon_list_icon\" data-animation=\"\" data-animation-delay=\"03\" style=\"font-size:24px;background:#ffffff;color:#116ebf;border-color:#ffffff;\"><i class=\"Defaults-sliders\" ><\/i><\/div><div class=\"icon_description\" id=\"Info-list-wrap-6597\" style=\"font-size:24px;\"><div class=\"icon_description_text ult-responsive\"  data-ultimate-target='#Info-list-wrap-6597 .icon_description_text'  data-responsive-json-new='{\"font-size\":\"desktop:13px;\",\"line-height\":\"desktop:18px;\"}'  style=\"\"><p>2. The organisation will be able to make decisions based on data rather than intuition or gut feeling;<\/p>\n<\/div><\/div><div class=\"icon_list_connector\" data-animation=\"fadeInUp\" data-animation-delay=\"03\" style=\"border-right-width: 1px;border-right-style: dashed;border-color: #333333;\"><\/div><\/li><li class=\"icon_list_item\" style=\" font-size:72px;\"><div class=\"icon_list_icon\" data-animation=\"\" data-animation-delay=\"03\" style=\"font-size:24px;background:#ffffff;color:#116ebf;border-color:#ffffff;\"><i class=\"Defaults-qrcode\" ><\/i><\/div><div class=\"icon_description\" id=\"Info-list-wrap-9619\" style=\"font-size:24px;\"><div class=\"icon_description_text ult-responsive\"  data-ultimate-target='#Info-list-wrap-9619 .icon_description_text'  data-responsive-json-new='{\"font-size\":\"desktop:13px;\",\"line-height\":\"desktop:18px;\"}'  style=\"\"><p>3. The organisation will be able to track the performance of its marketing campaigns and make necessary adjustments to improve results in a shorter timespan;<\/p>\n<\/div><\/div><div class=\"icon_list_connector\" data-animation=\"fadeInUp\" data-animation-delay=\"03\" style=\"border-right-width: 1px;border-right-style: dashed;border-color: #333333;\"><\/div><\/li><li class=\"icon_list_item\" style=\" font-size:72px;\"><div class=\"icon_list_icon\" data-animation=\"\" data-animation-delay=\"03\" style=\"font-size:24px;background:#ffffff;color:#116ebf;border-color:#ffffff;\"><i class=\"Defaults-barcode\" ><\/i><\/div><div class=\"icon_description\" id=\"Info-list-wrap-9993\" style=\"font-size:24px;\"><div class=\"icon_description_text ult-responsive\"  data-ultimate-target='#Info-list-wrap-9993 .icon_description_text'  data-responsive-json-new='{\"font-size\":\"desktop:13px;\",\"line-height\":\"desktop:18px;\"}'  style=\"\"><p>4. The organisation will be able to develop more targeted and personalised marketing campaigns that are more likely to convert into sales;<\/p>\n<\/div><\/div><div class=\"icon_list_connector\" data-animation=\"fadeInUp\" data-animation-delay=\"03\" style=\"border-right-width: 1px;border-right-style: dashed;border-color: #333333;\"><\/div><\/li><li class=\"icon_list_item\" style=\" font-size:72px;\"><div class=\"icon_list_icon\" data-animation=\"\" data-animation-delay=\"03\" style=\"font-size:24px;background:#ffffff;color:#116ebf;border-color:#ffffff;\"><i class=\"Defaults-eye\" ><\/i><\/div><div class=\"icon_description\" id=\"Info-list-wrap-9266\" style=\"font-size:24px;\"><div class=\"icon_description_text ult-responsive\"  data-ultimate-target='#Info-list-wrap-9266 .icon_description_text'  data-responsive-json-new='{\"font-size\":\"desktop:13px;\",\"line-height\":\"desktop:18px;\"}'  style=\"\"><p>5. The organisation will have a better understanding of its own business operations and be able to identify areas where improvements can be made;<\/p>\n<\/div><\/div><div class=\"icon_list_connector\" data-animation=\"fadeInUp\" data-animation-delay=\"03\" style=\"border-right-width: 1px;border-right-style: dashed;border-color: #333333;\"><\/div><\/li><li class=\"icon_list_item\" style=\" font-size:72px;\"><div class=\"icon_list_icon\" data-animation=\"\" data-animation-delay=\"03\" style=\"font-size:24px;background:#ffffff;color:#116ebf;border-color:#ffffff;\"><i class=\"Defaults-connectdevelop\" ><\/i><\/div><div class=\"icon_description\" id=\"Info-list-wrap-6631\" style=\"font-size:24px;\"><div class=\"icon_description_text ult-responsive\"  data-ultimate-target='#Info-list-wrap-6631 .icon_description_text'  data-responsive-json-new='{\"font-size\":\"desktop:13px;\",\"line-height\":\"desktop:18px;\"}'  style=\"\"><p>6. The organisation will create one source of the truth; All employees will be accessing data from the same data repository, which will help to make better business decisions;<\/p>\n<\/div><\/div><div class=\"icon_list_connector\" data-animation=\"fadeInUp\" data-animation-delay=\"03\" style=\"border-right-width: 1px;border-right-style: dashed;border-color: #333333;\"><\/div><\/li><li class=\"icon_list_item\" style=\" font-size:72px;\"><div class=\"icon_list_icon\" data-animation=\"\" data-animation-delay=\"03\" style=\"font-size:24px;background:#ffffff;color:#116ebf;border-color:#ffffff;\"><i class=\"Defaults-bolt flash\" ><\/i><\/div><div class=\"icon_description\" id=\"Info-list-wrap-2896\" style=\"font-size:24px;\"><div class=\"icon_description_text ult-responsive\"  data-ultimate-target='#Info-list-wrap-2896 .icon_description_text'  data-responsive-json-new='{\"font-size\":\"desktop:13px;\",\"line-height\":\"desktop:18px;\"}'  style=\"\"><p>7. The organisation will become more agile and responsive to change as it will be able to make decisions quickly based on data rather than having to wait for reports that take time to compile;<\/p>\n<\/div><\/div><div class=\"icon_list_connector\" data-animation=\"fadeInUp\" data-animation-delay=\"03\" style=\"border-right-width: 1px;border-right-style: dashed;border-color: #333333;\"><\/div><\/li><li class=\"icon_list_item\" style=\" font-size:72px;\"><div class=\"icon_list_icon\" data-animation=\"\" data-animation-delay=\"03\" style=\"font-size:24px;background:#ffffff;color:#116ebf;border-color:#ffffff;\"><i class=\"Defaults-eur euro\" ><\/i><\/div><div class=\"icon_description\" id=\"Info-list-wrap-1136\" style=\"font-size:24px;\"><div class=\"icon_description_text ult-responsive\"  data-ultimate-target='#Info-list-wrap-1136 .icon_description_text'  data-responsive-json-new='{\"font-size\":\"desktop:13px;\",\"line-height\":\"desktop:18px;\"}'  style=\"\"><p>8. The organisation will save costs as it will be able to identify areas where improvements can be made more easily and thus avoid wastage;<\/p>\n<\/div><\/div><div class=\"icon_list_connector\" data-animation=\"fadeInUp\" data-animation-delay=\"03\" style=\"border-right-width: 1px;border-right-style: dashed;border-color: #333333;\"><\/div><\/li><li class=\"icon_list_item\" style=\" font-size:72px;\"><div class=\"icon_list_icon\" data-animation=\"\" data-animation-delay=\"03\" style=\"font-size:24px;background:#ffffff;color:#116ebf;border-color:#ffffff;\"><i class=\"Defaults-certificate\" ><\/i><\/div><div class=\"icon_description\" id=\"Info-list-wrap-2194\" style=\"font-size:24px;\"><div class=\"icon_description_text ult-responsive\"  data-ultimate-target='#Info-list-wrap-2194 .icon_description_text'  data-responsive-json-new='{\"font-size\":\"desktop:13px;\",\"line-height\":\"desktop:18px;\"}'  style=\"\"><p>9. The quality of data will improve over time as the organisation becomes more experienced in collecting and analysing it, and as the AI algorithms learn over time;<\/p>\n<\/div><\/div><div class=\"icon_list_connector\" data-animation=\"fadeInUp\" data-animation-delay=\"03\" style=\"border-right-width: 1px;border-right-style: dashed;border-color: #333333;\"><\/div><\/li><li class=\"icon_list_item\" style=\" font-size:72px;\"><div class=\"icon_list_icon\" data-animation=\"\" data-animation-delay=\"03\" style=\"font-size:24px;background:#ffffff;color:#116ebf;border-color:#ffffff;\"><i class=\"Defaults-spinner\" ><\/i><\/div><div class=\"icon_description\" id=\"Info-list-wrap-3670\" style=\"font-size:24px;\"><div class=\"icon_description_text ult-responsive\"  data-ultimate-target='#Info-list-wrap-3670 .icon_description_text'  data-responsive-json-new='{\"font-size\":\"desktop:13px;\",\"line-height\":\"desktop:18px;\"}'  style=\"\"><p>10. The organisation will develop a competitive advantage over its rivals who are not using data effectively; and<\/p>\n<\/div><\/div><div class=\"icon_list_connector\" data-animation=\"fadeInUp\" data-animation-delay=\"03\" style=\"border-right-width: 1px;border-right-style: dashed;border-color: #333333;\"><\/div><\/li><li class=\"icon_list_item\" style=\" font-size:72px;\"><div class=\"icon_list_icon\" data-animation=\"\" data-animation-delay=\"03\" style=\"font-size:24px;background:#ffffff;color:#116ebf;border-color:#ffffff;\"><i class=\"Defaults-child\" ><\/i><\/div><div class=\"icon_description\" id=\"Info-list-wrap-2819\" style=\"font-size:24px;\"><div class=\"icon_description_text ult-responsive\"  data-ultimate-target='#Info-list-wrap-2819 .icon_description_text'  data-responsive-json-new='{\"font-size\":\"desktop:13px;\",\"line-height\":\"desktop:18px;\"}'  style=\"\"><p>11. The organisation gains the ability to grow revenues, reduce costs, mitigate risk and compete more effectively.<\/p>\n<\/div><\/div><div class=\"icon_list_connector\" data-animation=\"fadeInUp\" data-animation-delay=\"03\" style=\"border-right-width: 1px;border-right-style: dashed;border-color: #333333;\"><\/div><\/li><\/ul><\/div>[vc_column_text css=&#8221;.vc_custom_1662062814740{margin-top: 30px !important;}&#8221;]<\/p>\n<p style=\"text-align: justify;\">Organisations and service providers that do not include analytics into their daily operations and applications are at a significant disadvantage relative to their competitors. Organisations doing business today can profit from human collaboration enhanced by AI and analytics by focusing on education, enrolling executive sponsors, and modelling and rewarding the correct data-driven behaviours.<\/p>\n<p>[\/vc_column_text]\n\t\t\t<div class=\"ult_dual_button  ult-adjust-bottom-margin to-center  \"  data-response=\"on\" id=\"ult_btn_2650269526\">\n\n\t\t\t<div id=\"dualbtn-5258\" class=\"ulitmate_dual_buttons ult-dual-btn ult_main_dualbtn \" data-bcolor=\"#333333\"data-bhcolor=\"\">\n\n\t\t\t<div class=\"ult_dualbutton-wrapper btn-inline place-template bt1 \"><a href=\"https:\/\/equinoxgroup.eu\/ai-imperative-complexity\/\"  class=\"ult_ivan_button round-square with-icon icon-before with-text place-template ult_dual1\" style=\";margin-right:px;;background-color:#ffffff !important;; border-color:#333333;border-style:;border-width:0px;border-radius:px;;\">\n\t\t\t<span class=\"ult-dual-btn-1 Style 1\" style=\"\"  data-bgcolor=\"#ffffff\" data-bghovercolor=\"#0f6dbf\" data-icon_color=\"#eeee22\" data-icon_hover_color=\"#ffffff\" data-textcolor=\"#333333\" data-texthovercolor=\"#ffffff\" data-iconbgcolor=\"transperent\" data-iconbghovercolor=\"transperent\" data-iconborder=\"transperent\" data-iconhoverborder=\"transperent\" >\n\t\t\t<span class=\"icon-simple icon-left1 ult_btn1span \"  style=\"; \">\n<span class=\"aio-icon btn1icon none \"  style=\"color:#eeee22;font-size:26px;\">\n\t<i class=\"Defaults-arrow-left\" ><\/i>\n<\/span><\/span>\n\t\t\t<span class=\"text-btn ult-dual-button-title ult-responsive\"  data-ultimate-target='#dualbtn-5258 .ult-dual-button-title'  data-responsive-json-new='{\"font-size\":\"desktop:16px;\",\"line-height\":\"desktop:16px;\"}'  style=\"font-weight:normal;color:#333333;\">Previous Insight Section<\/span>\n\n\t\t\t<\/span>\n\t\t\t<\/a><span class=\"middle-text\" style=\"line-height: 1.8em;color:#ffffff;background-color:#0f6dbf;border-color:#e7e7e7;border-width:1px;border-style:solid;border-radius:px;\">\n\t\t\t<span class=\"middle-inner\"  ><i class=\"Defaults-compass\"><\/i><\/span>\n\t\t\t<\/span>\n\n\t\t\t<\/div>\n\n\t\t\t<div class=\"ult_dualbutton-wrapper btn-inline place-template btn2 \"><a href=\"https:\/\/equinoxgroup.eu\/ai-imperative-the-risks-of-ai-implementation\/\"  class=\"ult_ivan_button round-square with-icon icon-after with-text place-template ult_dual2\"  style=\";background-color:#ffffff !important;;margin-left:px;;border-color:#333333;border-style:;border-width:0px;border-radius:px;\">\n\t\t\t<span class=\"ult-dual-btn-2 Style 1\"  data-bgcolor=\"#ffffff\" data-bghovercolor=\"#0f6dbf\" data-icon_color=\"#eeee22\" data-icon_hover_color=\"#ffffff\" data-textcolor=\"#333333\" data-texthovercolor=\"#ffffff\" data-iconbgcolor=\"transperent\" data-iconbghovercolor=\"transperent\" data-iconborder=\"transperent\" data-iconhoverborder=\"transperent\" >\n\t\t\t<span class=\"text-btn ult-dual-button-title\" style=\"font-weight:normal;color:#333333;\">Next Insight Section<\/span>\n\n\t\t\t<span class=\"icon-simple icon-right2 ult_btn1span \"  style=\"; \">\n<span class=\"aio-icon btn1icon none \"  style=\"color:#eeee22;font-size:26px;display:inline-block;\">\n\t<i class=\"Defaults-arrow-right\" ><\/i>\n<\/span><\/span>\n\t\t\t<\/span>\n\t\t\t<\/a><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>[vc_separator color=&#8221;custom&#8221; border_width=&#8221;3&#8243; accent_color=&#8221;#fde952&#8243;][vc_custom_heading icon=&#8221;fas fa-book-open&#8221; icon_size=&#8221;40&#8243; stm_title_font_weight=&#8221;700&#8243; text=&#8221;Most Recent Insights&#8221; font_container=&#8221;tag:h2|font_size:24|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_empty_space height=&#8221;24&#8243;][stm_news loop=&#8221;size:3|order_by:date|order:DESC|post_type:post|categories:250&#8243; view_style=&#8221;style_5&#8243;][\/vc_column][vc_column width=&#8221;1\/4&#8243;]<div class=\"ult_row_spacer\"><div class=\"ult-sticky-anchor\"><div class=\"ult-sticky-section ult-sticky \"  data-gutter= '-18' data-stick_behaviour= 'stick_with_scroll_row'  data-sticky_position= 'top' data-mobile='no' data-support='no'>[stm_sidebar sidebar=&#8221;4656&#8243;]<\/div><div class=\"ult-space\"><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1621792553106{margin-top: 40px !important;margin-bottom: -60px !important;}&#8221; el_class=&#8221;third_bg_color&#8221;][vc_column][vc_cta h2=&#8221;Do you believe that AI can be of help to your organisation?&#8221; h2_font_container=&#8221;tag:h2|font_size:20|text_align:left|line_height:2&#8243; h2_use_theme_fonts=&#8221;yes&#8221; h4=&#8221;At Algorithmic BrAIn, one of the Equinox Group companies, we have developed a comprehensive staged checklist to ensure that you leave no one of your important considerations out when planning your AI journey. We\u2019d love to be able to help you get this right and if you think we can help you in this, we\u2019d be thrilled to hear from you.&#8221; h4_font_container=&#8221;tag:div|font_size:14|text_align:justify|color:%2317669b|line_height:1.2&#8243; h4_use_theme_fonts=&#8221;yes&#8221; shape=&#8221;square&#8221; style=&#8221;flat&#8221; add_button=&#8221;right&#8221; btn_title=&#8221;drop us a line&#8221; btn_style=&#8221;flat&#8221; btn_color=&#8221;theme_style_2&#8243; btn_align=&#8221;right&#8221; btn_i_align=&#8221;right&#8221; btn_i_icon_fontawesome=&#8221;far fa-envelope&#8221; particles=&#8221;yes&#8221; use_custom_fonts_h2=&#8221;true&#8221; use_custom_fonts_h4=&#8221;true&#8221; btn_add_icon=&#8221;true&#8221; btn_link=&#8221;url:mailto%3A%20info%40equinoxacademy.com|title:Send%20us%20an%20email&#8221; el_class=&#8221;third_bg_color&#8221;][\/vc_cta][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column width=&#8221;3\/4&#8243;][stm_post_details][vc_row_inner css=&#8221;.vc_custom_1625296361064{margin-right: 40px !important;background-color: #f2f4fa !important;}&#8221;][vc_column_inner width=&#8221;2\/3&#8243; css=&#8221;.vc_custom_1625296591748{margin-top: 30px !important;}&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1625441376387{margin-left: 40px !important;border-right-width: 10px !important;border-left-width: 10px !important;padding-top: 30px !important;padding-bottom: 30px !important;background: #153e4d url(https:\/\/equinoxgroup.eu\/wp-content\/uploads\/2021\/06\/Website-Narration.jpg?id=4189) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_custom_heading icon=&#8221;fas fa-assistive-listening-systems&#8221; icon_size=&#8221;40&#8243; stm_title_font_weight=&#8221;700&#8243; text=&#8221;&#8221; font_container=&#8221;tag:h2|font_size:40|text_align:left|color:%23153e4d|line_height:0.8&#8243; use_theme_fonts=&#8221;yes&#8221; css_animation=&#8221;none&#8221; subtitle=&#8221;Prefer to listen?&#8221; subtitle_color=&#8221;#ffffff&#8221;][vc_empty_space height=&#8221;20px&#8221;][vc_column_text] If you prefer to listen to, instead of reading the<\/p>\n","protected":false},"author":1,"featured_media":4582,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[287,286,290,288,291,289],"insights_perspectives":[],"class_list":{"0":"post-4667","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"tag-analytics","8":"tag-data","9":"tag-data-driven-organisation","10":"tag-empowerment","11":"tag-quantitative-analysis","12":"tag-visualisation"},"yoast_head":"\n<title>Data as the Currency - equinoxgroup.eu<\/title>\n<meta name=\"description\" content=\"Data is the currency on which AI is premised but data&#039;s role goes much further beyond AI alone and includes BI and predictive analytics.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/equinoxgroup.eu\/ai-imperative-data\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Data as the Currency\" \/>\n<meta property=\"og:description\" content=\"Data is the currency on which AI is premised but data&#039;s role goes much further beyond AI alone and includes BI and predictive analytics.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/equinoxgroup.eu\/ai-imperative-data\/\" \/>\n<meta property=\"og:site_name\" content=\"equinoxgroup.eu\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/EquinoxGroupMalta\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/bernard.mallia\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-01T13:23:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-04T21:09:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/equinoxgroup.eu\/wp-content\/uploads\/2022\/08\/Data-as-the-Currency.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bernard Mallia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/BernardMallia\" \/>\n<meta name=\"twitter:site\" content=\"@equinox_group\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bernard Mallia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/equinoxgroup.eu\/ai-imperative-data\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/equinoxgroup.eu\/ai-imperative-data\/\"},\"author\":{\"name\":\"Bernard Mallia\",\"@id\":\"https:\/\/equinoxgroup.eu\/#\/schema\/person\/d064b4896bdf813365507c3573e1c735\"},\"headline\":\"Data as the Currency\",\"datePublished\":\"2022-09-01T13:23:18+00:00\",\"dateModified\":\"2022-11-04T21:09:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/equinoxgroup.eu\/ai-imperative-data\/\"},\"wordCount\":1766,\"publisher\":{\"@id\":\"https:\/\/equinoxgroup.eu\/#organization\"},\"image\":{\"@id\":\"https:\/\/equinoxgroup.eu\/ai-imperative-data\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/equinoxgroup.eu\/wp-content\/uploads\/2022\/08\/Data-as-the-Currency.jpg\",\"keywords\":[\"analytics\",\"data\",\"data-driven organisation\",\"empowerment\",\"quantitative analysis\",\"visualisation\"],\"inLanguage\":\"en-GB\",\"copyrightYear\":\"2022\",\"copyrightHolder\":{\"@id\":\"https:\/\/equinoxgroup.eu\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/equinoxgroup.eu\/ai-imperative-data\/\",\"url\":\"https:\/\/equinoxgroup.eu\/ai-imperative-data\/\",\"name\":\"Data as the Currency - equinoxgroup.eu\",\"isPartOf\":{\"@id\":\"https:\/\/equinoxgroup.eu\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/equinoxgroup.eu\/ai-imperative-data\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/equinoxgroup.eu\/ai-imperative-data\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/equinoxgroup.eu\/wp-content\/uploads\/2022\/08\/Data-as-the-Currency.jpg\",\"datePublished\":\"2022-09-01T13:23:18+00:00\",\"dateModified\":\"2022-11-04T21:09:18+00:00\",\"description\":\"Data is the currency on which AI is premised but data's role goes much further beyond AI alone and includes BI and predictive analytics.\",\"breadcrumb\":{\"@id\":\"https:\/\/equinoxgroup.eu\/ai-imperative-data\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/equinoxgroup.eu\/ai-imperative-data\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/equinoxgroup.eu\/ai-imperative-data\/#primaryimage\",\"url\":\"https:\/\/equinoxgroup.eu\/wp-content\/uploads\/2022\/08\/Data-as-the-Currency.jpg\",\"contentUrl\":\"https:\/\/equinoxgroup.eu\/wp-content\/uploads\/2022\/08\/Data-as-the-Currency.jpg\",\"width\":1200,\"height\":800,\"caption\":\"Data as the Currency\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/equinoxgroup.eu\/ai-imperative-data\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/equinoxgroup.eu\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Data as the Currency\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/equinoxgroup.eu\/#website\",\"url\":\"https:\/\/equinoxgroup.eu\/\",\"name\":\"equinoxgroup.eu\",\"description\":\"Equinox Group\",\"publisher\":{\"@id\":\"https:\/\/equinoxgroup.eu\/#organization\"},\"alternateName\":\"Equinox Group\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/equinoxgroup.eu\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":[\"Organization\",\"Place\"],\"@id\":\"https:\/\/equinoxgroup.eu\/#organization\",\"name\":\"Equinox Group\",\"alternateName\":\"Equinox\",\"url\":\"https:\/\/equinoxgroup.eu\/\",\"logo\":{\"@id\":\"https:\/\/equinoxgroup.eu\/ai-imperative-data\/#local-main-organization-logo\"},\"image\":{\"@id\":\"https:\/\/equinoxgroup.eu\/ai-imperative-data\/#local-main-organization-logo\"},\"sameAs\":[\"https:\/\/www.facebook.com\/EquinoxGroupMalta\",\"https:\/\/x.com\/equinox_group\",\"https:\/\/www.linkedin.com\/groups\/9010639\/\"],\"address\":{\"@id\":\"https:\/\/equinoxgroup.eu\/ai-imperative-data\/#local-main-place-address\"},\"geo\":{\"@type\":\"GeoCoordinates\",\"latitude\":\"35.91732299444383\",\"longitude\":\"14.49995422728913\"},\"telephone\":[\"+35699800001\"],\"openingHoursSpecification\":[{\"@type\":\"OpeningHoursSpecification\",\"dayOfWeek\":[\"Monday\",\"Tuesday\",\"Wednesday\",\"Thursday\",\"Friday\"],\"opens\":\"10:00\",\"closes\":\"19:00\"},{\"@type\":\"OpeningHoursSpecification\",\"dayOfWeek\":[\"Saturday\",\"Sunday\"],\"opens\":\"00:00\",\"closes\":\"00:00\"}],\"email\":\"info@equinoxadvisory.com\",\"areaServed\":\"EU, USA, Middle East, Africa, Asia\",\"vatID\":\"MT 21316028\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/equinoxgroup.eu\/#\/schema\/person\/d064b4896bdf813365507c3573e1c735\",\"name\":\"Bernard Mallia\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/equinoxgroup.eu\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9f7782f39c6906e28fd98c397dc1f29be402dedd353fd82192af03461fc04cc7?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9f7782f39c6906e28fd98c397dc1f29be402dedd353fd82192af03461fc04cc7?s=96&d=mm&r=g\",\"caption\":\"Bernard Mallia\"},\"sameAs\":[\"http:\/\/equinoxgroup.eu\",\"https:\/\/www.facebook.com\/bernard.mallia\",\"https:\/\/www.linkedin.com\/in\/bernardmallia\/\",\"https:\/\/x.com\/https:\/\/twitter.com\/BernardMallia\"],\"url\":\"https:\/\/equinoxgroup.eu\/author\/wpx_bm_grp_admin\/\"},{\"@type\":\"PostalAddress\",\"@id\":\"https:\/\/equinoxgroup.eu\/ai-imperative-data\/#local-main-place-address\",\"streetAddress\":\"Suite 1, 208,, Tower Road\",\"addressLocality\":\"Sliema\",\"postalCode\":\"SLM 1602\",\"addressCountry\":\"MT\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/equinoxgroup.eu\/ai-imperative-data\/#local-main-organization-logo\",\"url\":\"https:\/\/equinoxgroup.eu\/wp-content\/uploads\/2021\/06\/Equinox-Group-Black.png\",\"contentUrl\":\"https:\/\/equinoxgroup.eu\/wp-content\/uploads\/2021\/06\/Equinox-Group-Black.png\",\"width\":425,\"height\":140,\"caption\":\"Equinox Group\"}]}<\/script>\n<meta name=\"geo.placename\" content=\"Sliema\" \/>\n<meta name=\"geo.position\" content=\"35.91732299444383;14.49995422728913\" \/>\n<meta name=\"geo.region\" content=\"Malta\" \/>\n","yoast_head_json":{"title":"Data as the Currency - equinoxgroup.eu","description":"Data is the currency on which AI is premised but data's role goes much further beyond AI alone and includes BI and predictive analytics.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/equinoxgroup.eu\/ai-imperative-data\/","og_locale":"en_GB","og_type":"article","og_title":"Data as the Currency","og_description":"Data is the currency on which AI is premised but data's role goes much further beyond AI alone and includes BI and predictive analytics.","og_url":"https:\/\/equinoxgroup.eu\/ai-imperative-data\/","og_site_name":"equinoxgroup.eu","article_publisher":"https:\/\/www.facebook.com\/EquinoxGroupMalta","article_author":"https:\/\/www.facebook.com\/bernard.mallia","article_published_time":"2022-09-01T13:23:18+00:00","article_modified_time":"2022-11-04T21:09:18+00:00","og_image":[{"width":1200,"height":800,"url":"https:\/\/equinoxgroup.eu\/wp-content\/uploads\/2022\/08\/Data-as-the-Currency.jpg","type":"image\/jpeg"}],"author":"Bernard Mallia","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/BernardMallia","twitter_site":"@equinox_group","twitter_misc":{"Written by":"Bernard Mallia","Estimated reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/equinoxgroup.eu\/ai-imperative-data\/#article","isPartOf":{"@id":"https:\/\/equinoxgroup.eu\/ai-imperative-data\/"},"author":{"name":"Bernard Mallia","@id":"https:\/\/equinoxgroup.eu\/#\/schema\/person\/d064b4896bdf813365507c3573e1c735"},"headline":"Data as the Currency","datePublished":"2022-09-01T13:23:18+00:00","dateModified":"2022-11-04T21:09:18+00:00","mainEntityOfPage":{"@id":"https:\/\/equinoxgroup.eu\/ai-imperative-data\/"},"wordCount":1766,"publisher":{"@id":"https:\/\/equinoxgroup.eu\/#organization"},"image":{"@id":"https:\/\/equinoxgroup.eu\/ai-imperative-data\/#primaryimage"},"thumbnailUrl":"https:\/\/equinoxgroup.eu\/wp-content\/uploads\/2022\/08\/Data-as-the-Currency.jpg","keywords":["analytics","data","data-driven organisation","empowerment","quantitative analysis","visualisation"],"inLanguage":"en-GB","copyrightYear":"2022","copyrightHolder":{"@id":"https:\/\/equinoxgroup.eu\/#organization"}},{"@type":"WebPage","@id":"https:\/\/equinoxgroup.eu\/ai-imperative-data\/","url":"https:\/\/equinoxgroup.eu\/ai-imperative-data\/","name":"Data as the Currency - equinoxgroup.eu","isPartOf":{"@id":"https:\/\/equinoxgroup.eu\/#website"},"primaryImageOfPage":{"@id":"https:\/\/equinoxgroup.eu\/ai-imperative-data\/#primaryimage"},"image":{"@id":"https:\/\/equinoxgroup.eu\/ai-imperative-data\/#primaryimage"},"thumbnailUrl":"https:\/\/equinoxgroup.eu\/wp-content\/uploads\/2022\/08\/Data-as-the-Currency.jpg","datePublished":"2022-09-01T13:23:18+00:00","dateModified":"2022-11-04T21:09:18+00:00","description":"Data is the currency on which AI is premised but data's role goes much further beyond AI alone and includes BI and predictive analytics.","breadcrumb":{"@id":"https:\/\/equinoxgroup.eu\/ai-imperative-data\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/equinoxgroup.eu\/ai-imperative-data\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/equinoxgroup.eu\/ai-imperative-data\/#primaryimage","url":"https:\/\/equinoxgroup.eu\/wp-content\/uploads\/2022\/08\/Data-as-the-Currency.jpg","contentUrl":"https:\/\/equinoxgroup.eu\/wp-content\/uploads\/2022\/08\/Data-as-the-Currency.jpg","width":1200,"height":800,"caption":"Data as the Currency"},{"@type":"BreadcrumbList","@id":"https:\/\/equinoxgroup.eu\/ai-imperative-data\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/equinoxgroup.eu\/"},{"@type":"ListItem","position":2,"name":"Data as the Currency"}]},{"@type":"WebSite","@id":"https:\/\/equinoxgroup.eu\/#website","url":"https:\/\/equinoxgroup.eu\/","name":"equinoxgroup.eu","description":"Equinox Group","publisher":{"@id":"https:\/\/equinoxgroup.eu\/#organization"},"alternateName":"Equinox Group","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/equinoxgroup.eu\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":["Organization","Place"],"@id":"https:\/\/equinoxgroup.eu\/#organization","name":"Equinox Group","alternateName":"Equinox","url":"https:\/\/equinoxgroup.eu\/","logo":{"@id":"https:\/\/equinoxgroup.eu\/ai-imperative-data\/#local-main-organization-logo"},"image":{"@id":"https:\/\/equinoxgroup.eu\/ai-imperative-data\/#local-main-organization-logo"},"sameAs":["https:\/\/www.facebook.com\/EquinoxGroupMalta","https:\/\/x.com\/equinox_group","https:\/\/www.linkedin.com\/groups\/9010639\/"],"address":{"@id":"https:\/\/equinoxgroup.eu\/ai-imperative-data\/#local-main-place-address"},"geo":{"@type":"GeoCoordinates","latitude":"35.91732299444383","longitude":"14.49995422728913"},"telephone":["+35699800001"],"openingHoursSpecification":[{"@type":"OpeningHoursSpecification","dayOfWeek":["Monday","Tuesday","Wednesday","Thursday","Friday"],"opens":"10:00","closes":"19:00"},{"@type":"OpeningHoursSpecification","dayOfWeek":["Saturday","Sunday"],"opens":"00:00","closes":"00:00"}],"email":"info@equinoxadvisory.com","areaServed":"EU, USA, Middle East, Africa, Asia","vatID":"MT 21316028"},{"@type":"Person","@id":"https:\/\/equinoxgroup.eu\/#\/schema\/person\/d064b4896bdf813365507c3573e1c735","name":"Bernard Mallia","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/equinoxgroup.eu\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/9f7782f39c6906e28fd98c397dc1f29be402dedd353fd82192af03461fc04cc7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9f7782f39c6906e28fd98c397dc1f29be402dedd353fd82192af03461fc04cc7?s=96&d=mm&r=g","caption":"Bernard Mallia"},"sameAs":["http:\/\/equinoxgroup.eu","https:\/\/www.facebook.com\/bernard.mallia","https:\/\/www.linkedin.com\/in\/bernardmallia\/","https:\/\/x.com\/https:\/\/twitter.com\/BernardMallia"],"url":"https:\/\/equinoxgroup.eu\/author\/wpx_bm_grp_admin\/"},{"@type":"PostalAddress","@id":"https:\/\/equinoxgroup.eu\/ai-imperative-data\/#local-main-place-address","streetAddress":"Suite 1, 208,, Tower Road","addressLocality":"Sliema","postalCode":"SLM 1602","addressCountry":"MT"},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/equinoxgroup.eu\/ai-imperative-data\/#local-main-organization-logo","url":"https:\/\/equinoxgroup.eu\/wp-content\/uploads\/2021\/06\/Equinox-Group-Black.png","contentUrl":"https:\/\/equinoxgroup.eu\/wp-content\/uploads\/2021\/06\/Equinox-Group-Black.png","width":425,"height":140,"caption":"Equinox Group"}]},"geo.placename":"Sliema","geo.position":{"lat":"35.91732299444383","long":"14.49995422728913"},"geo.region":"Malta"},"_links":{"self":[{"href":"https:\/\/equinoxgroup.eu\/apps-api\/wp\/v2\/posts\/4667","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/equinoxgroup.eu\/apps-api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/equinoxgroup.eu\/apps-api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/equinoxgroup.eu\/apps-api\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/equinoxgroup.eu\/apps-api\/wp\/v2\/comments?post=4667"}],"version-history":[{"count":0,"href":"https:\/\/equinoxgroup.eu\/apps-api\/wp\/v2\/posts\/4667\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/equinoxgroup.eu\/apps-api\/wp\/v2\/media\/4582"}],"wp:attachment":[{"href":"https:\/\/equinoxgroup.eu\/apps-api\/wp\/v2\/media?parent=4667"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/equinoxgroup.eu\/apps-api\/wp\/v2\/categories?post=4667"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/equinoxgroup.eu\/apps-api\/wp\/v2\/tags?post=4667"},{"taxonomy":"insights_perspectives","embeddable":true,"href":"https:\/\/equinoxgroup.eu\/apps-api\/wp\/v2\/insights_perspectives?post=4667"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}